0 to 50 million users in 50 days? Disruptive scaling is painless with NoSQL.
Even enterprises have taken notice. They are using the same technology that propelled Google, Facebook and Amazon to massive success by analyzing petabytes of data from sensors, social media and commerce demographics.
NoSQL ("Not only SQL") enables queries and analytics against "unstructured" data, which allows for rapid prototyping and agile development of business intelligence applications. This is in stark contrast to the case where IT has to approve, fund, and develop every change to their "structured" database applications, and where scaling up requires a lengthy budgeting process.