The intensity of the effort to bring a product or service to the market, or the demands of the first large customer, are so great that you notice at times you can’t form rational thoughts. You are the definition of the multi-tasking, dawn to dusk, whatever it takes approach in being single focused in delivering on the entrepreneurial dream. Those who care about you are concerned about whether you’ll end up the hospital, but your mind keeps racing with more great ideas and sleep is anything but routine.
Been there or are there now? Congratulations – you are following in the footsteps of the risk takers and innovators that transform society. It’s a noble calling when you have a passion to innovate in a unique way, but it’s not well understood. By the time your product or service is mainstream, normal people forget the level of sacrifice and effort. We can’t live without the light bulb, but forget that Edison slept most nights on his lab bench in Menlo Park. We are thankful to be living in the US, but forget that earlier generations boarded a ship for America with little knowledge of life across the ocean. Their stories are known – what is your story going to be as a risk-taker, innovator, and entrepreneur?
